This is a where you explain your idea enough that people ‘get’ what you are doing and can help you.
Be sure to share things like:
- What your idea is
- What problem you solve
- How you came up with it
- Who you think your target market is
- How it works
- Why you think people will want it
- How you will make money at it
Be sure to include any pictures or drawings you have so people see your idea not just read about it.
If you need more info see this blog post on 10 Ways to Explain Things More Effectively.